China's Media and Soft Power in Africa

Promotion and Perceptions

Herman Wasserman, Winston Mano & Xiaoling Zhang



This volume brings together scholars from different disciplines and nations to examine and assess the effectiveness of China's soft power initiatives in Africa. It throws light not only on China's engagement with Africa but also on how China's increasing influence is received in the African media.


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Herman Wasserman is Professor of Media Studies and Director of Centre for Film and Media Studies, University of Cape Town, South Africa.

Winston Mano is a Reader at University of Westminster, United Kingdom, where he is Director of the Africa Media Centre .

Xiaoling Zhang is Associate Professor and Head of the School of Contemporary Chinese Studies at the University of Nottingham Ningbo, China.